Attentive Citi Bike Campaign
As a component of our second brand awareness campaign, Attentive wrapped 10 Citi Bike stations in NYC. Attentive Yellow was the hero, but each station also featured a handful of playful “stickered” docks that showcased some of our extended palette, icons, and spot illustrations.
Design:
Julie Safferstein, Brand Design Manager
Max Valiquette, Director of Brand Design
Photography: Tanner Leslie
ad
advertising
bicycle
brand awareness
branding
campaign
citi bike
design
docks
marketing
new york
nyc
ooh
out of home
sms
street
text messaging
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Posted on
Dec 1, 2022
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