OzowDR23 Logo Design

I don't often get the chance to do branding and when I do I try to apply my UX thinking.

Brief

Create a co-branded logo that includes the Ozow brand as well as the Daytona Rally the evokes the nature of the Daytona Rally which is all about fast super cars!

Solution

Taking the brief, I wanted to bring in the spirit of the event which is all about speed, electric vibes and decided to take a Tron look and feel that brings in a Tokyo Drift.

So including neon design elements which gives the brand a lot of opportunity to have fun with the brand.