Past work: Product page design on a fashion E-commerce Website

■Product page https://item.rakuten.co.jp/twp-shop/z026-027/

■What I did

I summarized selling points based on its garment specification sheet and photos from my client, then I selected photos and made a product page with Photoshop.

Once I finished making the design, web director and the other team member checked it and I partly changed design if there were something doesn't feel right with the brand image or Japanese expression etc.

■What I kept in mind 

1.　When selecting photos

　-Stretchy fabric that allows the wearer to move around stress-free.

　-A design that allows the wearer's body line looks beautiful.

　-Make legs look slim by showing ankles through slits.

→ I tried to select and edit photos which can deliver these selling points above.

　-The model's attractive back, limb, toes, fingertips and glossy lip.

→ I tried to select photos to show her beauty.

→ As it was a design to sell the product, I tried to edit photos that show the beauty of the model in a casual way, not to disturb readers focusing on the product.

2.　When designing the page layout

　-More than half of customers shop on their smartphones.

→I placed subjects of photos in a form that draws a gentle vertical wave in order not to make them get bored when scrolling the screens.

→I placed photos of zooming in and out from multiple angles for the purpose of moving their lines of sight.

■Time I took to complete this design

1.25h

■Tool I used

Photoshop