KASE CONSTUCT

Check out our latest Brand Identity Design for Kase Construct! 🏗

Kase Construct is all about precision craftsmanship, so we wanted to ensure their new brand identity was created with this in mind. We designed the monogram using a dotted grid surrounded by a square, representing the pure craftsmanship of the three cores of the brand, Plan, Design and build. Visually, this leans towards architecture and precise engineering; we custom-designed the 'K' within the monogram to sit precisely on the grid.

The aim was to create a brand identity that elevates this construction business to the next level through its colour language. We carefully selected a sophisticated palette consisting of a deep royal blue complimented by a bright modern silvery blue, stepping away from the norm.

There are three main pillars of the company; these are residential, commercial and industrial. The client's goal was to create a brand identity that could be used for all three, so we decided to use contrasting colours to do this. We researched the industrial industry's core colours and landed on yellow. We wanted to make sure we stood out from the crowd, so we used a shade with a gold hue. Keeping the same language, we also used a dark and clinical grey with connotations of cast iron, a robust material.

We explored a few typography options and selected 'ending'; this is a great font that balances out the style of the monogram, using a bold weight to follow the thickness of the design.

Our work with Kase Construct doesn't end here; keep an eye on our Blog & Social channels over the next few weeks 👀

In the meantime, see more of our designer's incredible work on Dribble https://dribbble.com/unbxd OR get in touch to see how we can create a new identity for your business https://www.unbxd.co.uk/contact.