RED by AMD: Gaming, Enterprise, Servers sub brand product logos

Last year I had the pleasure of working with AMD - one of the global leaders in high technology - on creating the logo for RED, a new division addressed to the South American market.

In order to keep a connection as strong as possible with the AMD umbrella brand I created the new RED logo by using the AMD symbol parts and with their help I have created an R letter mark. Also, for the wordmark / logotype I have also researched a similar solution to the parent brand. You can see the result here https://www.behance.net/gallery/157139041/RED-by-AMD-logo-design-for-new-tech-division

The RED project will have 3 product ranges, Gaming, Enterprise and Servers. For each of them the logo will be used in a dynamic form, updating the symbol fill and color in order to differentiate them: red for Gaming, dark gray for Enterprise and silver for Servers.