Kodak - Save it, Share it 📸

School Project -

Overview

Using the collage technique, propose an advertisement for an existing brand based on animations of various media and mixing graphic techniques.

Based on this instruction, I choose the brand Kodak being passionate about photography.

Part 1 -

Photography

Passionate about street photography and portraits, I chose to work from photos taken in Paris whose processing brings a "vintage" touch to the renderings. Taken with the Sony alpha 7 III, these photos are part of a series.

Part 2 -

Art Direction

Inspired by PANTOP's Instagram account, the art direction features cropped  elements coming out of the frame to break the monotony. Polaroids illustrate the instantaneity and are staged to tell a short story.

The objective: illustrate in a poetic way the present moment through a communication campaign that I named "Save it, share it".

Part 3 -

Motion

Once the different scenes were made on XD, the animations and transitions were made on After Effects, all in rhythm with the music.

Music : 9th Power - Henyao

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Thank you

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