Kodak - Save it, Share it 📸

School Project -

Overview

Using the collage technique, propose an advertisement for an existing brand based on animations of various media and mixing graphic techniques.

Based on this instruction, I choose the brand Kodak being passionate about photography.

Part 1 -

Photography

Passionate about street photography and portraits, I chose to work from photos taken in Paris whose processing brings a "vintage" touch to the renderings. Taken with the Sony alpha 7 III, these photos are part of a series.

Part 2 -

Art Direction

The objective: illustrate in a poetic way the present moment through a communication campaign that I named "Save it, share it".

Part 3 -

Motion

Once the different scenes were made on XD, the animations and transitions were made on After Effects, all in rhythm with the music.

Music : 9th Power - Henyao

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Thank you

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Julie Dejeanty
Product Designer @Betomorrow

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