UI Design/ Branding Design

Interface Design for Atlas Jewellery Store

This branding and UI design project is for my business idea of an online store which offers collections of hand-made pearly jewellery which different artists or studios create. I chose “Atlas” (meaning silk in Persian) because the pearls are usually strung on a silk thread. This thread is invisible but plays a key role in putting the pearls together while protecting them from constant rubbing, which could cause damage to their surface. Therefore, in creating the logo, patterns and light typography, the idea of this silk thread was taken into account.

For the colour pallet, I decided to include a tonality of warm colours as a distinctive background to reflect the beauty of this precious and shiny natural material.

Since the store is an online platform, besides the logo itself, other assets of the branding style and the user flow were created in Adobe Xd. The presented user interfaces have been designed for both web and mobile screens.