I manage the Instagram account for Urban Om Power Yoga and have designed all of the posts, taken the photos, planned the order of text and images to be shared, designed the daily story schedule post template, and organized account highlights with a uniform style. My focus has been to maintain the brand voice across all media while inviting my own creative expression into the design process.

https://www.instagram.com/urbanompoweryoga/

Main Page

I have included various typefaces and colors to highlight the brand voice. Photos showing various content such as individual instructors performing postures, community events with the studio, and behind-the-scenes looks in different light settings with varying color/shadow touch-ups give the studio a warm and welcoming feel, while also showcasing expertise and competency in the staff.

Daily Schedule

The daily schedule of the studio is posted to the main page as a typical post and is then converted into a story using this template/layout.

One last look at the full page, scrolled down a little further.