Torii - Case Study

The client

Torii is the only all-in-one real estate brokerage that combines experienced real estate agents with breakthrough technology to help clients find, buy, and own their perfect home. Torii streamlines the process of buying real estate by combining the power of automation and machine learning with the personal touch of human customer service. Their intuitive platform allows users to search for a property, make an offer and track their progress from their smartphone. Their powerful search engine takes you directly to what you’re looking for with the help of AI recommendations. At the same time, their team of real estate experts supports customers from the first apartment search to the day they move in. Based in California, Torii’s team is proving to be the new standard in real estate.

The challenge

For Torii, the way we buy homes is broken. It’s too expensive, the technology is outdated, and the entire process is fragmented and frustrating. On top of that, millennials now make up the largest share of homebuyers in the United States. But the real estate industry has been asleep for years, refusing to adapt to the needs and expectations of its ancestral clientele.

Our task was to design a visual identity that highlighted Torii’s unique value proposition. We also needed to develop clear messaging that spoke directly to Millennials’ needs.

The solution

After extensive research, workshops, and proposals, we crafted a comprehensive rebrand with a new visual identity and messaging/positioning strategy.

We consolidated Torii’s value proposition in a clear statement to communicate to customers, investors, and the press. We then created brand guidelines that included visual identity best practices, messaging strategy, photography, and illustration guidelines – a comprehensive toolkit to achieve the new goals.

You can check the full case study here https://bb.agency/project/torii/

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We're a digital agency crafting holistic, people-friendly experiences. We serve as a strategic partner for fast-growing tech companies in need of a scalable website with modular CMS, a design system, and future-proof brand identity. Through challenging core assumptions, we shape the products and services that improve the lives of thousands every single day.

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