Mega Impact - Personal Development institute

MEGA Impact wants to refresh their brand for their 3rd Anniversary. They mainly focus on transforming people by providing coaching, mentoring, consulting, public workshop and corporate trainings.

Our approach: We have created the MEGA Impact logo  which looks very simple and would be well received by the audience. Also , as the logo should explicitly convey the message 'transforming people', we have chosen  2 metaphors 1. connecting people 2. light(wisdom transforming people)

We have used the letter 'M' for the 2 people connecting and the candle forms the letter 'I' for light.  It's a corporate style logo and to denote the professionalism, and create a sense of security and trust, we have chosen the blue color for the branding identity.