Ttang Juice - Brand Identity

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Ttang Juice is a new cold pressed juice and detox cleanse company based in Thai (owner Thai - Korean). The brand's Ttang name inspired from Korean word 땅 (ttang) literally means "ground/land/earth" in Korean.

/t͈a̠ŋ/발음[땅]

/t͈a̠ŋ/pronunciation [ land/earth ]

Noun

ground; land

지구에서 물로 된 부분이 아닌 흙이나 돌로 된 부분

The part of the earth that consists of soil or stones instead of water.

The juice is a fresh drink for people and health. All Ttang juices are gluten free, dairy free, soy free, vegan and organic, with a variety of products that are easy to get as well as purchasing products that we can get in various marketplaces.

The logo idea was to mix a word 'ttang' in Korean & Thai style with a fruit symbol.We created a minimal identity that focuses on the right aspects - fruity colors contrasted & unique logotype.

Ttang juice has a logo that is clear and unique. From the cursive lettering (inspired from Thai lettering) to the wonderful orange symbol with one leave.

The identity uses the fruit symbol for the juice, which are then identified by different colors when they’re packaged. Each juice is branded based on the main fruit ingredient, making the range shine in clear glass bottles.

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