Blockbase - Visual identity

The Result

A brand is the sum of images, values, associations, and emotions that occur when people come into contact with it. We needed to find visual metaphors that would be in tune with the brand’s positioning, its idea and uniqueness. These would generate interest in the brand. Digital currency is associated with a particular set of visuals. ‍ Today it’s all about the dark theme and flashy neon colors. It’s a bold, daring, “spacey” visual which represents future technologies.

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