UX/UI App Design: F1 Second screen app

F101 is a second screen app that reduces social isolation by allowing users to interact and create an online community around a DStv product, F1, ultimately creating interest in - and adding value to - DStv’s offerings. Comprising 35% of F1's viewers, the primary target audience, also known as the 'Purists,' are highly engaged and are particularly interested in the technicalities of the sport. Consequently, the purists are most likely to watch at home, to achieve a more immersive experience, and are thus more likely to be removed from the sporting community and experience isolation. Secondary users include those from other viewer categories including 'Sociable' or 'Excitable' viewers.

See the full project at  https://www.behance.net/carysbailey