Building a national healthcare brand

Lifepoint is a national for-profit healthcare provider, currently operating in 89 locations across the United States. The network is deeply connected within and committed to the communities it serves. In many of them, the hospital is as vital a part of community infrastructure as roads and schools.

The heart created the foundation for a visual identity system based on a palette of clean white and vibrant color, applied through a rigorously developed library of crop configurations  originating from the dot motif.

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