A better way to fund growth

Silicon Valley mixes with Wall Street in Hum’s ‘capital as a service’ business model, designed to help SMBs raise money faster and more easily. A full rebrand provided ‘Capital’, as they were known, with a new name, logo, visual identity and website that capture their iconoclastic, AI-driven, ground-levelling proposition.

I worked on the project early on; developing the logo, visual identity, and framework for the Figma handover. Bianca Seong worked on everything from the logo to the illustrations to the web design and knocked it out of the park.

See full creds here

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