Marten logo family

The final logo family for Marten Construction Management and Development. Designed to be classic and formal to represent Marten as the market leader in their field, the logo mark is an abstract M meant to resemble the iconic arches of the Brooklyn Bridge. The word mark showcases similar rounded characteristics to tie them together. Closely associated with Brooklyn, the pigeon “mascot” was included as a special design element, and the script was included for apparel and other informal design opportunities.