Red Bull Energy Drink - Discover Your Wiiings

Red Bull created an AR Mobile App called “Discover Your Wiiings” that allowed customers to scan a can or pack of Red Bull, then play an AR game that was based around a variety of Extreme Sport athletes who are sponsored by Red Bull. This page lived on their Amazon Brand Store Page for 3 months and was shared by ‘Ninja’ on his Twitch channel, and was viewed by millions of gamers and fans.