The name of the company is Blended Earth.

The owner is a woman who makes fundamentally eco-friendly cosmetic products from natural ingredients and sells them in small craft packages. She also invents her own compositions for skin care cosmetics.

This is a very special case in my practice.

The client contacted us with a request to create a crafty warm visual identity. The identity had to be clean, minimalistic, feminine and sophisticated. And the logo had to contain plant elements as well as the composition of the soap or lotion that the brand sells. The logo was mainly intended to be printed on the packaging of soaps, creams and lotions. 

We suggested to create a visual identity that would convey the feeling of using natural cosmetics.

We decided to use a Slab Serif font for this case. It is called Hepta Slab. It is clear and very graphic, which is combined with the perfect semi-circular shape of the plant elements of the logo. And it also goes well with the geometric elements used in the identity.

The color scheme of the project is classic without exaggeration. These are sandy, graphite, light grey and milky colors.

And the textures associated with the brand are: craft, straw, concrete, paper and eggshells. Everything that we love and appreciate in this type of sustainable solutions. An immortal classic.

Thanks for your attention!

I hope you enjoyed this case :)