Botequim - Teresa House Brand Identity
Botequim Teresa House is a 22-years-old traditional house in the Pompéia neighborhood of Sáo Paulo, which mixes
snacks, grilled, meat, and a cold beer, offering an environment to eat well while sharing good times with family and friends.
The Objectives of the Visual Identity project are:
Create a functional Visual Identity of Botequim Teresa House, according to the brand's attributes and personality.
Create a look that facilitates the identification of the segment & positively impacts the public, maintaining an extroverted, rustic, and modern pattern.
The brand's objective is to convey all the joy, welcome, and irreverence that only a truly Brazilian tavern has.
Colors
Colors were selected that make sense with the idea of the project and with the interior and exterior of Botequim.
The inspirations were the colors of grilled meats and beers, essential items in a tavern.
Type
The Explorer Archetype is a restless profile that seeks products that help in its journey, for it is only useful that will make it free, independent
and that are not routine products.
It is very associated with Generation Y, who live in constant movement and do not tolerate the rules and constraints of modern life, these people seek their individuality around the world and do not let the routine take over.
All brands that offer adventure, journey, and rule-breaking appeal have been admired by the explorer.
Symbol
In contrast to the more rustic typography, to add a more extroverted & irreverent tone that Botequim Teresa House also wants to express, we built this
the symbol with a freer & more organic style.
The combination of meat and fire, in addition to symbolizing the main product, is to generate quick assimilation between the brand and the segment, facilitating
identification.
Here is that all, guys; I tried to create an easily rememberable modern & professional brand identity with everything. I thoroughly tried my best to keep the identity minimal, simple, and same time, professional. I hope you have liked it!
If you liked it & are looking for a brand identity for your company, then hit me at any of the contact links below.
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