Lumi (former StoreyLine)

Women and minority-owned team that helps companies and their HR representatives find custom and value-driven gifts for employees, Austin, TX.

Mission:

Help StoreyLine with their pivot from an e-commerce & small business-supporting platform to a corporate gift picking and delivery service.

After approval of branding we had a week to create a website that evokes positive emotions, but is minimalistic and fresh.

UI/UX Mapping & Design:

We have created a design that evokes positive emotions but does not look childish. We mixed branding-related geometric shapes to create bright yet minimalistic graphic elements throughout the website. Thus, the website design allows to add different photos (of people or products) that also help to represent Lumi better.

And of course we did mobile adaptation.

Designer: Katya Tkachuk

Art Direction: Valeriia Kozarezova