ASUS Logo Rebranding Breakdown

This is a part of the conceptual rebranding project I've done for the tech brand ASUS

ASUS MEANIING - “ASUS takes its name from Pegasus, the winged horse in Greek mythology that symbolizes wisdom and knowledge. ASUS embodies the strength, purity, and adventurous spirit of this fantastic creature, and soars to new heights with each new product it creates.” - Asus Website

LOGO BREAKDOWN: The meaning and the mission of the brand (described above) inspired me for the wings symbol, "I chose to make one wing higher than the other one to reflect new heights, adventure and superiority of the brand." And for design balance and better user recognition, I’ve retained the angled cut structure which is present in their current logo.