Asus Logo Conceptual Rebranding

This is the conceptual rebranding project I've done for the tech brand ASUS

CREATIVE APPROACH: While researching the brand I came across multiple keywords like “bold, powerful, inspire, perfection, etc.”. Although these keywords were suggesting some good directions the meaning of the brand name inspired me the most for this symbol.

DESIGN PROBLEM: The primary ASUS logo is not completely functional and hence it’s not consistent across platforms and for all their products. Thus they’re using numerous logos for different platforms such as one logo for ROG(Republic of Gamers), one for TUF(The Ultimate Force) and many more. Also, the true strength and glory of the brand are not distinctly reflected in its existing identity(logo).

And because of multiple logo usage there can be a confusion between the customers for identification of the brand.

you can check the complete project at : https://www.behance.net/gallery/154779443/ASUS-Conceptual-Branding

Please share your thoughts about the project :)