Artisan Slabs packaging design

Artisan is a Californian brand that produces and sells CBD containing products.

The brand itself has many products in the line. However, the design of the slabs had part of the challenge because of it. We needed to create a unique design for a new product that would nevertheless fit well with the existing designs of the product line. Sounds challenging isn't it?

We decided that there would be a single universal color rule for all products in the line.

The warmer the shade used in the package, the more sativa in the composition of the product. Conversely, a cool shade of packaging means that the variety of the product is indica, or it is an indica-dominated hybrid.

Next, we decided that color grading is a pretty intuitive thing, but it should also be supported by infographics on the pack.

In helping to choose among numerous product strains, we show our concern for the client. Here's what we thought.

So on each pack appeared product characteristics. When looking at the side of the packaging, you can find out what subjective associations the consumers of this strain have. And how it objectively affects the body: calms or adds energy.

Thus, with the help of color, we were able to reduce the amount of information that had to be placed on the packaging. And most importantly, we designed it into infographics so as not to take up precious space. After all the boxes did not exceed three matchboxes in their size.

That's how these cute little boxes came about.

We sincerely fell in love with them and our client was also satisfied. And this is the most important thing in this story)

Thanks for your attention!

I hope to meet again soon in a new review of our cases :)