Toyota Electrified Identity + Icon Set
The full identity I created for Toyota Electrified while working at Saatchi & Saatchi. This includes the Electrified logo and a mini icon set. The lightning bolt + Toyota square icon mark is carried over into the icons. A goal was to highlight the complex technology through simplified concepts. This was done with recognizable visuals used to represent the plug, battery and engine.
I'm available for more identity and custom icon work. Let's work together!
agrib
battery
bolt
custom icons
electric
electric car
electric vehicle
electrified
engine
fuel cell
hybrid
icon
icons
icon set
lightning
lightning bolt
line icons
plug
toyota
vehicle icons
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Posted on
Oct 27, 2022
More by Anthony Gribben View profile
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