Manolio Annual Report and Branding

Manolio Annual Report is to showcase the statistics and the development of the fashion company Manolio. Along with the project I created the logo and branding elements along with it to demonstrate the style guide and how the company Manolio would be presented. The annual report had to contain; letter from chairman, Corporate Social Responsibility, Income Statement, Balance Sheet, Changes in Equity and the performance of the business for a either 3 months to a year.

I decided to do a Italian fashion company, I called it “Manolio,” I based my information on DVF fashion of Diane von Fürstenberg. I wanted the design to have a very luxurious look and feel throughout the design using; marble textures, materials, photographs from other fashion brands, ink strokes and photos of DVF studio to give it the look of a high end fashion magazine while still being informative at the same time.

The colour black is used throughout the identity for black is always in style in the fashion industry when it comes to both clothing and branding. By doing this, it attracts the intended audience of women the ages of 18 to 30.