Psychologist Visual Identity Project

The challenge of this project was to develop a visual identity that really conveyed the essence of who the psychologist Isa is, considering the focal point of her work: affective relationships and her welcoming and accessible profile.

It was important that the entire universe of the brand reflected on relationships, on affection, intimacy, sexuality, the body, and how all this allows us to expand and discover more deeply who we are.

The visual signature is composed of text plus the symbol, which was built based on 3 elements: the hug, the dance and the quotes.

The hug is present in the symbol in an abstract way by bringing the association of the human figure through the meeting of two people seen from above, thus characterizing affective relationships and exchange.

The dance is a little more subjective, but it was through the opposite meeting of two quotation marks and the simulation of a leg stretched out behind that the movement was represented.

The quotation marks, is a “punctuation used to highlight a certain part of a text, distinguishing it from the rest” and was the way chosen to represent the dialogue and the transcripts of the moments, in the act of talking about their stories. This is just a small part of the brand development process.

It takes a lot of study and exchange to reach the final result. So, did you like it?

Visual Identity Project 2021 | Lakes Region