Shine On Sierra Leone - Bravery Sponsorship

This was a fun little side project for a good cause.

The goal was to create a look & feel that bridges the worlds between both the people of Sierra Leone and consumers looking to support their cause through the purchase of a shirt. Not only did it have to appeal to the consumer but also take into account that the product would also be used by the children with the Shine On Sierra Leone project. The result was a product with an organic look & feel that is connected to the people is it representing and empowering while appealing to average consumers.

Inspiration drawn from were handmade elements that felt connected and the symbolism of a rising sun, the start of a brave new day.

shineonsierraleone.org