GFR – Gran Fondo Rank logo case study

Hey Dribbblers! 👋

I come to you today with a brief case study from designing a logo for one of our internal projects in MasterBorn Software – GFR. Gran Fondo Rank, that’s the full name of this mysterious acronym, is a platform dedicated to all cyclists competing in Gran Fondo races 🚴‍♀️. The design of the GFR emblem is based on a grid created from three equilateral triangles and playing with parallelograms.

Throughout the design process, I explored dozens of such options before getting to the final shape. I’m throwing in a few selected sketches for comparison with the selected emblem.

To reflect the nature of the product, I wanted to make the shapes dynamic through a skewing effect and properly beveling the figures. The symbol also reflects the letters G and F and its triangular shapes are a reference to mountains.

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