Saic-gm Buick 2021 annual bill
This is the annual user data summary for SAIC GM Buick mini program last year.It can be viewed in Buick's official App and vehicle control.I release it at this time due to copyright agreement issues.
We have studied the composition of users and the usage habits of App users, and made a quantitative analysis. Using the image recognition analysis system, the relevant cases on the network are deconstructed, and they are resolved into a concise noun.
Later, we used these terms to build a pattern model, brainstorm against this visual pattern model, and delineate some design directions and images.
这是上汽通用别克小程序去年的年度用户数据汇总。它以在别克官方App和车机中浏览。由于版权协议的问题，我在此时发布。
我们曾研究了用户构成和App用户的使用习惯，做了量化分析。再利用识图分析系统把网络上的相关案例进行了解构，把它们解构成一个个精简的名词。
随后，我们利用了这些名词建立了一个模式模型，对照这个视觉模式模型展开头脑风暴，划定了一些设计方向，和图像的意象。
In the process of page design, we went deep into the industry market and found that in the current market, the visual image of the five major and four small brands is still relatively traditional, which also represents a greater visual development opportunity in the industry; At the same time, we have conducted a large number of interviews and internal and external research with the brand, forming its visual expression concept "Rongchuang Energy Future", passing on their concept of working with customers to create a green future, and carrying out visual language design with this concept.
After several rounds of design experiments and consultations with Party A, we determined this design direction. That is, the traditional flat and gradual image style. Because Party A had hoped that the design would be more concise and suitable for users in the sinking market, we used this expression method that emerged from the dark, as well as the modeling basis of several shapes through Boolean calculation.
在页面设计的过程中，我们深入行业市场，发现在当下市场中，五大四小的品牌视觉形象仍较为传统，这也代表着行业中存在较大的视觉发展机会；同时，我们与该品牌内部进行了大量的访谈与内外部调研，形成其视觉表达概念“融创能源未来”，传递着他们与客户携手共创绿色未来的理念，并以此概念进行视觉语言设计。
进过几轮设计实验以及与甲方的磋商，我们确定这种设计方向。即，传统的扁平渐变的图像风格。由于甲方希望设计更加简洁，以及适用于下沉市场的用户，我们采用了这种从黑暗中浮现的表现手法，以及几个形状通过布尔计算的造型基础。
EnElectric cars are also quite popular, and the goals of the major brands are similar. Battery motors, autopilot, and smart cabins have been unable to avoid those hot topics. In addition to these important things, we gave a seemingly simple but meaningful answer: science fiction in vision and experience plus simple warmth.
At the same time, we use the concept of "light" in the design, mainly to let the owner feel the light and warmth in the night, so as to obtain their sense of identity. This concept is different from the concrete image, it is a basic element of the material world, a positive concept in human language, can give people a sense of belonging metaphor. Therefore, we combine these concepts and use Z-layout to tell the story of car owners weaving with data.
电动汽车也挺卷，各大品牌的目标都相差不大，电池电机、自动驾驶、智能座舱，比来比去都躲不开那些热门话题。在这些重要的东西之外，我们交出了一个看似简单倒也挺有意义的答案：视觉和体验上的科幻主义加上简洁的温馨感。
同时，我们利用“光”这一概念在设计中，主要为了让车主感受到黑夜里的光芒和温暖，以获取其阅读的认同感。这个概念不同于具象的形象，它是物质世界的基本元素，是人类语言中的积极概念，能给予人归属感的隐喻。故我们结合这些观念，以Z型布局来叙述车主自己用数据编织的故事。ter your text here...