Get quote flow - Plans

There are many factors that play a part when it comes to getting a quote for your insurance policy. This makes it difficult for a user to make an informed decision about what works best for them by themselves. Add this to the fact that around 70% of our visitors are on the page to browse, and we get an interesting challenge on our hands - How do we empower the user to make the best decision on their own? Out of this challenge came our 'Get Quote Flow'.

With this flow, we're helping a first-time insurance purchaser to make the optimal choice. Based on their answers to our questionnaire, we build customized plans that work for them.

The four objectives of Multi-OTC design - we focused on

• building trust and transparency

• educating users to make informed decisions

• delighting the customer

• easing digital purchase

Crafted by Sivachidambaram

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