Corporate Design – Musikhaus Karami

Musikhaus Karami is a music store located in Hamburg. By moving to new business premises in Hamburg-Barmbek it became the biggest music store in Hamburg and commissioned us with a redesign concept. The new logotype relates to the name ”Musikhaus“ (engl. music house) in form of two icons: a note and a home, which are underlined by a pulsing line pointing to the literal compound of the name below.

Beside working with the new claim ”Home of Music”, a new 2-colour-system with black and yellow as primary colours has been determined to evoke maximum attention on base of a strong, signal-like contrast.