Museum of Dreams Campaign and Branding

Conceptual art and Branding

The brief was to create a museum expedition of our choice and explore ways to promote and create an identity for that expo. The idea I decided to do was “The Museum of Dreams.”

I wanted to explore how the mind works when we are dreaming and what brain waves and signals we create when we are asleep. When showcasing the science side, the logo purposely resembles a brain scan of someone dreaming. The campaigns had a dream, cloud, galaxy and universal fairytale and space look general associated with dreaming.