MixArt overview

Start-up company in the pen display and tablet market for creative users. As a technology company, we provide cutting-edge digital ink solutions for a wide range of partners using and producing smartphones, tablets and digital stationery.

the challenge

Designing a website for a new product with a multi-thousand audience and many competitors is always great responsibility. Sometimes any changes in our usual interaction cause negative user feedback and this greatly affects the SEO.

I’ve seen quite a number of curated graphic displays online - mostly focused on top-grade products - and I was inspired to design a potential eCommerce layout that catered more towards a large niche versus a smaller store. I wanted a design that could highlight how special the product is - channeling the same exclusivity of each item through the design.

While there are standards and status quo to how an eCommerce should function, this was a fun challenge to imagine the flip side: is there room for experimental yet functional eCommerce designs for niched businesses with smaller product ranges? Can they be an exception to break the mold?

Show us, love. Press “L”.