InstaLoan - Branding & web design for e-loan service
When traditional loan services meet digital space.
Presenting you a recent client project called InstaLoan a new e-loan product launched by Massy Finance and powered by Carilend technology.
Project inputs:
1. Logo design that could work with parental company co-branding. InstaLoan has to appear with the Massy Finance design system.
2. The branding of a new product should be strong enough to stand on its own as an independent brand or app.
3. The logo should speak to a digitally savvy audience since it’s an e-loan with an online application process.
Let's take a closer look at the results.
Logo design
Based on the requirements that we got from our client we've designed a particular approach for the logo.
The abstract logo reflects the digital sphere of the product. Squares symbolized pixels or units of information, as well as a chain/flow of finance as a process of flowing money.
Color palette
The color scheme was chosen to build an association with the parent brand Massy Finance and at the same way make it strong enough to stand on its own as an independent brand.
Reflect the Product's Audience
The style of the brand itself is quite light and positive since the target audience is younger than that of the mother brand Massy Finance.
Therefore, the brand uses a large number of additional graphic elements and photographs of young people that fill the brand with life and positive
See live results here!
