Decidedly

Overview

Decidedly delights in the process of scouring, evaluating, and reviewing the types of products we all rely on - from tech to beauty to home and wellness. No matter what the product, Decidedly's mission is to help you buy it better: to search less, to spend smarter, and to surround yourself with only the best products worthy of how you live.

Project Details

Decidedly needed an interface that engaged users from top to bottom and stood out amongst its competition. With a youthful, tech-savy and highly engaged audience, the UI and UX needed to be intuitive, modern, and what I described to my team as "saucy." From basic articles to buying guides to deal cards, the end goal was quite simple: to direct users toward making an educated buying decision by clicking a single button. With multiple stakeholders, the content elements fit nicely into a custom CMS to allow for quick and easy deployment.

User Persona Research

UI/UX

Wireframe

Prototypes

Responsive Design

Style Guide Creation

Branding

User Testing