Innovative Partners Website

Overview

Innovative Partners was in need of a new website to serve as a lead-generation machine. Financial services can be a complex topic, so their new digital presence also had to simply and clearly explain their product offerings. 

Project Details

Not having much of an existing brand was a small hurdle, but nothing too hard to handle. The first step was creating a clean style and design system. Once that was etched in stone,  close attention was paid to making sure users navigate through the website with ease. Innovative Partners stressed the importance of simplifying the user experience as best as possible.

User Persona Research

Wireframe

Prototypes

Style Guide Creation

Testing