magic*coffee — Branding elements

Mockups are pretty beneficial to polish some old projects up. Preparing stuff for my printed portfolio right now.

"magic*coffee" is a virtual german coffee brand. I created some branding elements, fictitious products and -the best part- a concept for the online store (based on modern web standards). The goal was not to create an ordinary E-Commerce website but instead layout it more like a landing page. "Storytelling" E-Commerce is a game changer and focuses on delivering emotions through the product, product environment and consumer stories. It was a lovely thing and it sure was a fun experience to work on. Unfortunately we had to send it to the "Icebox" and stop before reaching the development stage.