Amway for future

We worked on several projects with the Amway Charity Foundation, including "Mom-Entrepreneur," "#YavOtvete" and "With Love for Children."

Our task was to create the foundation's entire branding as well as logos for each of the programs, launch the Reform project from the ground up, and package the Foundation's Annual Report into an interactive website.

We created a connection between the Foundation's corporate identity and each program, but each direction remains self-sufficient.

The handwritten line, which refers to the original Amway logo, takes center stage.

We emphasized the branded underscore, which added humanity while maintaining a connection and continuity with the corporate identity.

We expanded on the concept of the handwritten line, drawing illustrations, writing, circling, or underlining the most important details.

The Foundation now has a logo system that allows us to design new programs and emphasize the appropriate meanings for each of them.

The Amway Foundation's corporate identity is conceived as a call to action. We used large-scale typography to convey messages to the viewer in a simple and direct manner.