BLACKNANAS

The challenge: design a packaging to introduce an atypical product to the Mexican market. A healthy-premium snack of dehydrated blackish and soft bananas that contrast with the popular, yellowish and crunchy bananas already on the market.

Several approaches with the target audience helped to enter their minds and to know their opinion, the perception was: the bananas "resembled rocks". This insight was the way to create a faithful association to the rarity of the product: emphasize its uniqueness and turn a weakness into a strength.