REDSEED

Redseed is a company that makes seed investments, or simply invests in startups.

We developed a couple of concepts for a Webflow site with a convenient and customizable news feed while working on this project.

We created a minimalistic corporate identity and logo for this project, with an emphasis on rigor.

The identity is based on the metaphors of seed, growth, and scaling that we discovered in Redseed — the company's self-explanatory name.

The logo includes both a red seed and a leaf, which represent growth. And we incorporated the scaling concept into the corporate pattern, carefully and unobtrusively integrating the identity into the site.

The main task for the company's website was to create a user-friendly news feed: we created an infinitely customizable grid.

When a new publication is added, all previous ones are shifted further, and the illustrations in the articles are properly adjusted to any format: vertical, horizontal, or square.