Fungi Perfecti – Visual Identity concept

Full case study: https://www.behance.net/gallery/153669407/Fungi-Perfecti-Visual-Identity-UIUX-Packaging

Fungi Perfecti – makers of Host Defense Mushrooms – is a family-owned company specializing in mushroom mycelium-based supplements. Founded by Paul Stamets in 1980 with the goal of building a bridge between people and fungi, Fungi Perfecti has become synonymous with cutting-edge mycological research and innovative mycological solutions.

Fungi Perfecti wants to communicate that they are also a company, which cares about the planet, their other goal is to HELP BEES, TREES, PEOPLE and the PLANET. They also want to communicate that their products are natural and trustworthy. Based on this – the new visual ID mainly uses fungus gill photo and other photos of forest, mushrooms, trees ect. to create a feeling of a natural brand which cares about the planet.