Fitchin | Gaming community playground

FITCHIN will be at the forefront of building a whole new experience for gaming communities and the esports ecosystem.



Our challenge was to create a very ambitious project that'll provide gamers, streamers and esports teams with all the tools they need to take their game to the next level.

We started the project side by side with our client through multiple workshops, working agile and getting rapid market validation.

We also worked on user research, rapid prototyping and user interviews. Our UI design team created a modern and visually stunning interface for a responsive desktop-to-mobile experience.

We worked on a Brandbook. The concept for the FITCHIN logo is based on a modified F-letter and a coin, resembling the shape of the original arcade games machines. We also created illustrations using visual elements very close to the gaming community.

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Shoot a message at [email protected] and visit our website https://chispalab.co/