Due West ES Identity Design

Due West Elementary School, sitting in Marietta, GA, is a Niche.com “Best Public Elementary School in Georgia” and part of the Cobb County School District. The students, faculty, and community embrace its school nickname, the Pioneers, and use it to inspire high achievement and blazing new trails.

However, one thing the school did not embrace was its identity system. Due West recognized its branding needed a refresh. Due West Elementary and I rolled our sleeves and began working on a new identity system.