Tropical - Neon - Surrealism

The mysterious neon shape represents the logo of our collaboration partner, Sobre Mesa. We paired with them to develop a beer inspired by their cocktails. I was responsible for crafting a label that reflected this friendship. The label had to capture the dark tropical vibe of their restaurant.

Their logo proved the key. I "neonized" their enigmatic logo. Pairing the neon logo with a dark tropical background proved the perfect combo.