I'm still learning, but here's what I've accomplished thus far.

Brief

The client is Moon, they are a new up and coming startup with the goal of revolutionising the NFT marketplace business with a design-first approach and a deeply curated experience for the users.

Objective

Establish visual language of this new NFT marketplace app that is ready to revolutionize the digital art scene. Lock a visual aesthetic and then scale the design on multiple screens, based on the wireframes and the flow that is provided from the client. Build a UI Library for the final UI and create a functional prototype.

Audience

The audience of this project is all those people that are embracing and following, in a way or another the world of NFT and digital art. We’re talking mainly about tech savvy people that know their way online and in the world of crypto and NFT, with also a strong sense for visual aesthetic and art, they value curated and beatiful experiences as much as they do with the digital art that they create, buy and/or sell.

Deliverables

New visual language for Dig/Art.

Fully designed flow in High Fidelity.

UI library.

Functional Figma Prototype.

Moodboards

I tried to go in two directions, light and artsy, and dark, sleek, and techy. I found that the latter was not only more prevalent, but more fitting to be the backdrop to the NFT marketplace.

Final Concept

For the final concept, I ended up going with dark and sleek, as it seemd to flow easier and seemed t fit very well with the concept.

UI Library

Thanks for visiting!