Designlab UX Academy Foundations | Logo sketching & digitising

I developed sketches to explore wordmark, monogram and logomark design techniques. I chose 3-4 distinctly different logo directions for the client.

About the client: "Modura is a new eCommerce clothing brand designed for trendy men and women between 18 and 25 years old. These individuals are early in their careers and are looking for an affordable solution for business casual clothing to wear to their jobs in urban areas. They are fashion-forward, and conscious of trends. They want to dress for the jobs they want without appearing overdressed."

Following a discussion with my mentor, I proceeded to choose 2 of the strongest logo design concepts. Next, I digitised them in Figma using text, shapes, and the Pen tool, as well as, experimenting with things like different line weights, different proportions, etc. I was asked to deliver responsive configurations of the logos as displayed in the image above.

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