Lloyds Bank

Lloyds Banking Group is a leading UK-based financial services group that provides a broad-spectrum of banking and financial services, focused primarily on retail and commercial customers.

Problem:

Growing competition between online banking products and companies pressures Lloyd to widen and modernize its services offer with useful and engaging propositions.

Project goals:

Expand the range of services to gain a competitive advantage and attract new customers from the targeted groups.

Outcome:

In-app modern service to track bills and other shared expenses that engages with the main group of customers.

The new service gains current customers’ loyalty and, attracts new customers.