Hiccup: Menstrual Cups - Branding & Packaging

Menstrual cups are convenient, safe, economical and eco-friendly. We wanted to keep the packaging for the cup simple and uncluttered. Circles were used as the primary shape to create a relevant visual element. After many renditions, a heart shape made entirely out of circles was formed. The circle, as an element, was borrowed from the surface of the cup itself.

Photography: Studio Destello

https://www.behance.net/gallery/91117025/Hiccup-Menstrual-Cups-Packaging-Design