Sweet Tooth - CBD Vape Branding & Packaging Design

About Sweet Tooth:

We leverage our 30 years of combined experience in the cannabis space to bring to market a luxury product line layered in science, unmatched quality and safety. we leverage our 30 years of combined experience in the cannabis space to bring to market a luxury product line layered in science, unmatched quality and safety. 

We have a unique advantage to the space. we have been white labeling for other brands for years. we are the people who are behind he success of a lot of brands because of our great flavor profiles, and our understanding of the tech and science aspects of botanical blending. with this being said, we have developed amazing flavor profiles for our brand as well. in the short term we want to bring to market our company in a concise and clear way so that our customers have no confusion as to who we are and what we represent. we stand for quality, experience, great tasting products offering a luxury experience. all the while aiming our extended focus toward important social issues like more racial diversity in the cannabis space and our constant commitment to helping change the current drug laws in america that unfairly target minorities and people of color.

Project Problem:

Since Sweet Tooth is a startup, the goal was to make our branding and packaging resemble what we stand for and what we are trying to do as well as having an impact in the market and setting ourselves apart from the competition.

With the logo, we wanted something that's premium and cool looking since our target audience are upper-middle young professionals (21-35 y.o). once familiarized with the customer base, a customer no longer has to see your brands full name or product packaging, they can simply see the logo and know it is your brand.