Cocoro Childhood Understood

Branding & Identity Design l Cocoro! 👩‍👦‍👦

Cocoro is a brand new platform offering consultancy for parents and parents-to-be of all ages. They aim to help bridge the gap between parents and their children from a very early age by offering support via consultancy, support videos, as well as offering training for schools in early years settings. 🧸

UNBXD was tasked with creating a branding identity that was unique, fun and memorable. 

For this branding, we decided to hand draw It digitally using procreate for a unique style. The two abstract shapes represent "family unity" and "support" with the shapes coming together. We wanted something natural and approachable for the colours, so we explored the themes of nature and cleansing. 🍃

To go alongside the branding, we wanted to digital create fun characters with facial expressions that communicate a friendly and approachable service.

We absolutely love how this turned out; keep an eye on our social channels, as our work doesn't stop here. Our Web team are deep into the development of Cocoro's new responsive eCommerce platform with a custom UI/UX design, membership logins, learner dashboards and more! 🚀